For over 25 years, our award-winning Best Western Rewards loyalty program keeps guests returning to Best Western properties, driving higher ADR and providing cost-effective marketing opportunities that deliver incremental revenues to every hotel. The program’s success is indicated in the financial benefits that it brings: in 2014, the program contributed with 40 percent of the total revenue of our hotels in North America.
Best Western Rewards is acknowledged by the industry as one of the best loyalty programs worldwide. In 2014 and 2015, it was named the top loyalty program by Loyalty360, it is one of the top three hotel loyalty programs by U.S. News & World Report, and it has received the American Express Loyalty Award.
Best Western Rewards is one of the fastest-growing loyalty programs in the industry with more than 24 million members worldwide.
Through Best Western Rewards, guests can earn points and redeem them at any of our 4,500 member hotels worldwide We offer one of the widest award selections in the industry including free room nights with no blackout dates, the Best Western Travel Card®, airline/partner rewards from 22 major airlines, dining, shopping and entertainment gift cards, retail merchandise and more. Cobranded Best Western Rewards credit card with industry-leading benefits.