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Increase revenue with BEST WESTERN REWARDS, the industry's fastest growing loyalty program with more than 40 million members. .

For more than 30 years, our award-winning BEST WESTERN REWARDS loyalty program invites guests to return to our properties, driving a better ADR and providing great marketing opportunities that will help you increase the market of your hotel. The success of our program is based on the income that it contributes, for example, in the 2014 fiscal year, it contributed with 44% of the total profits of the hotels.

BEST WESTERN REWARDS is widely recognized by the industry as one of the best loyalty programs. For a fifth time in a row, U.S. News & World Report has placed it among the Top Ranking hotel programs of loyalty, additionally it owns the American Express loyalty prize.


  • Through BEST WESTERN REWARDS guests can earn points and redeem them for stays at any of our more than 4,500 hotels throughout the world.
  • We offer customers a wide selection of industry awards including free nights, Travel Card gift cards, commercial products, training activities, prepaid cards by Mastercard, and miles with more than 22 participating airlines.
  • Our BEST WESTERN REWARDS credit card offers guests the better benefits.
  • The points never expire.