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Increase revenue with BEST WESTERN REWARDS, the industry's fastest growing loyalty program with more than 29 million members. .

For more than 25 years, our award-winning BEST WESTERN REWARDS loyalty program invites guests to return to our properties, driving a better ADR and providing great marketing opportunities that will help you increase the market of your hotel. The success of our program is based on the income that it contributes, for example, in the 2014 fiscal year, it contributed with 40% of the total profits of the hotels.

BEST WESTERN REWARDS is widely recognized by the industry as one of the best loyalty programs. In 2014 and 2015, it received first place by Loyalty360, achieved third place among the best hotel programs of loyalty by U. S. News & World Report and owns the American Express loyalty prize.


  • Through BEST WESTERN REWARDS guests can earn points and redeem them for stays at any of our more than 4,000 hotels throughout the world.
  • We offer customers a wide selection of industry awards including free nights, Best Western Travel Cards, miles with more than 22 airlines, meals, gift cards applicable to shopping or entertainment, and much more.
  • Our BEST WESTERN REWARDS credit card offers guests the better benefits.
  • The points never expire.