Increase revenue with BEST WESTERN REWARDS, the industry's fastest growing loyalty program with more than 29 million members. .
For more than 25 years, our award-winning BEST WESTERN REWARDS loyalty program invites guests to return to our properties, driving a better ADR and providing great marketing opportunities that will help you increase the market of your hotel. The success of our program is based on the income that it contributes, for example, in the 2014 fiscal year, it contributed with 40% of the total profits of the hotels.
BEST WESTERN REWARDS is widely recognized by the industry as one of the best loyalty programs. In 2014 and 2015, it received first place by Loyalty360, achieved third place among the best hotel programs of loyalty by U. S. News & World Report and owns the American Express loyalty prize.