Best Western’s iconic brand ranks at the top of the industry for consumer brand awareness. Innovative integrated marketing programs maximize revenue and capitalize opportunities in both the corporate and leisure space. Moreover, our award-winning national advertising campaigns increase consumer brand awareness, capture market share and position Best Western hotels through both traditional and digital channels.
High-profile partnerships with well-known and respected organizations extend our marketing reach, driving even more business opportunities to member-owners. Our partners include AAA/CAA, AARP, Cesar Millan, Costco, The Disney Channel, Google, Harley-Davidson, Minor Baseball League and TripAdvisor.
Best Western’s experienced marketing team works closely with member-owners to help them to leverage national campaigns and partnerships. A dedicated digital marketing consultant works one-on-one with each hotelier to help them to navigate the rapidly evolving digital landscape and develop a strong online presence. In addition, marketing co-ops help to drive influential regionally-focused marketing initiatives.